Executive Management

Yoav Rubinstein
Yuval Shaked
Yuval Shaked joined SHL as its CEO in March 2016. Prior to joining SHL Yuval served as the General Manager – Diagnostic Cardiology of GE Healthcare in the US from 2012 to 2016, being responsible for the P&L of the division and leading both on and off-shore R&D and marketing teams conducting worldwide sales of devices and IT solutions in the cardiology field. During his service, Yuval Shaked gained extensive experience in the telemedicine space. Prior thereto, Yuval Shaked held the positions of General Manager of the VersaMed Business of GE Healthcare in Israel from 2010 to 2012 and Global Marketing and EMEA Home Sales Manager of GE Healthcare from 2009 to 2010, as well as VP Operations of VersaMed in Israel (a company acquired by GE) from 2007 to 2009. Mr. Shaked holds a B.A. in Economics (summa cum laude) from Haifa University, as well as an MBA from Tel Aviv University. Nationality: Israeli
Yoav Rubinstein
Yoav Rubinstein
Senior Vice President, Head of Global Business Development
Joined SHL in March 2012 as Senior Vice President, Head of Global Business Development. Before joining SHL, Mr. Rubinstein worked in the private equity industry, for 9.5 years as a Principal for Apax Partners and then as a Senior Advisor to Saban Capital Group. Mr. Rubinstein holds a BA in Business Administration from the Interdisciplinary Center, Israel.
Nationality: Israeli and American.
Eran Antebi
Ehud Ben-Yair
Ehud Ben-Yair started his role as SHL’s CFO from September 15, 2016. He is an experienced CFO with an extensive background in global technology companies (both publicly traded and private) with a wide scope business activity. Previous to joining SHL he served as CFO of Opgal Optronics, a subsidiary of Elbit Systems (NASDAQ ESLT) and Rafael, a company developing and selling thermal imaging cameras for military and civilian markets worldwide (2013-2016) His former roles include CFO & VP Finance of Orad Hi-Tec Systems ( 2005-2011), a multinational hi-tech company formerly traded on AIM and the Frankfurt stock exchange (ORAD); CFO & VP Operations of Olive Software (2002-2005), a global software company; and Director of Finance of Voltaire (2000-2002), a public company formerly traded on NASDAQ (VOLT), developing and marketing switches for fast communications. He started his career 1994 as an audit manager for EY in Israel. Ehud Ben Yair is a CPA in Israel and holds a B.A. in Economics and Accounting from Ben Gurion University, Israel. Nationality: Israeli.
Georg F. von Oppen
Martin Lehner
Managing Director – SHL Telemedizin, Germany
Mr. Lehner joined SHL as Managing Director, SHL Germany in May 2014. Prior to joining SHL, he served as CEO & President of Amoena, a leading medical products company , as Vice President at Elan Group and CEO and co-owner of Profeet, both internationally renowned brands.
Mr. Lehner holds a Bachelor degree from the Hochschule fur Technik und Wirtschaft Kempten, Bavaria: Nationality: German
Eran Kristal
Mr. Eran Kristal
General Manager, SHL Israel
Eran Kristal joined SHL in May 2016. Prior to his engagement with SHL, since 2010, Eran Kristal served as the CEO of BezeqOnline Ltd., a known leader in the establishment and operation of call center services. Prior to that, he held several positions at Bezeq International Ltd., Israel’s largest Internet services and international telecommunications provider: as VP Customer Service (from 2004 to 2010), Sales director Customer Division (from 2001 to 2004) and Manager of Direct Sales division (from 1999 to 2001). Eran Kristal holds a bachelor’s degree in business (with distinction),as well as an MBA.
Nationality: Israeli
Yoni Dagan

Mr. Yoni Dagan
Yoni Dagan joined SHL Telemedicine in February 2017 from US-based medCPU, a company which’s enterprise decision support software and services captures and analyses the clinical picture from clinicians’ freetext notes, dictations, and structured documentation entered into any Electronic Medical Record. At medCPU, Yoni Dagan was leading the R&D group based in Tel Aviv of over 30 engineers including R&D, integration, QA and algorithms teams. He has over 15 years of experience as a technology expert specializing in medical devices, multidisciplinary systems, and leading multidisciplinary projects. Prior to his role with medCPU, he served as Vice President of R&D in PulmOne Advanced Medical Devices, and CTO in SleepRate leading teams that developed novel medical devices and technologies. Yoni
Dagan holds an MSc and a BSc in biomedical engineering, and an MBA from Tel Aviv University. He is a
member of the medical devices standardization committee in the Israeli Institute of Standards
Nationality: Israeli